Breakfast Masterclass – A conversation with Amy Lou of Huawei
Huawei, a Fortune 500 ranked company, operates across 140 countries with a 150,000-strong employee base and is the world’s No. 2 telecom solution provider. Founded in 1988, the company’s telecom infrastructure business has more than 500 telecom operator customers globally, including 45 of the world’s 50 largest operators. Huawei Device, the business unit for smartphones, tablets and wireless devices is ranked in the top 6 among smartphone providers. Huawei Enterprise, which provides cloud, networking and communications solutions to businesses, is one of the company’s fastest growing business units.
This was a rare opportunity to hear one of China’s leading client marketers give the inside track on the way things work at Huawei. Amy shared her view on the story of the brand, her role as a female marketer, the growth challenges faced in the Chinese market, how big Chinese brands will be making their mark, the role of the agency and how marketing technology will lead the way in emerging markets.
You will find the Q&A document from the masterclass here.
Click here to download flyer.