Results International regularly hosts and attends events designed to help clients broaden both their understanding of major trends and issues

Content Meets Tech: Sweet spot or illusory dream?

This round-table breakfast event brought together 8 exclusively selected representatives from across the full spectrum of the content world to have a dynamic discussion on some of the most pressing conversations within content today. The event was chaired by Dominic Mills, former Campaign editor and current columnist in Mediatel Newsline.



Key Points to cover

  • The future of content in an increasingly programmatic world
  • How can content creativity & quality, integrate and develop to fit the tech (or should it be the other way around)?
  • What’s driving media planning – content or technology?
  • What do publishers want?
  • Striking the balance of relevancy for both the consumer and brand
  • Developing content for scale – best practice
  • Clicks vs engagement – measuring success of content and native marketing
  • What’s the logical transition for native and content advertising?

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