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Results advises Forward3D on its acquisition by The Stagwell Group

By Keith Hunt, Mark Williams 07 Dec 2017

Forward3D and Stagwell 2

 

We are pleased to announce that we have advised Forward3D and its shareholders on the acquisition by The Stagwell Media Group.

Forward3D Group is an award winning international performance marketing agency. The London based agency runs cutting edge digital marketing campaigns across search, content, display and social with industry-leading linguistics, data science and technology. Forward3D specializes in international, online direct response campaigns and market to over 100 territories with offices in Moscow, Dubai, Shanghai, Seoul, Hong Kong, Singapore, Tokyo, Paris, Hamburg, and New York.

“Forward3D brings a great international performance marketing group to the Stagwell family,” said Mark Penn, Managing Partner and President of The Stagwell Group. “Forward3D helps clients every day in 50 languages across more than 20 search and social platforms around the world. With PMX Agency and Forward3D as part of the Stagwell Group, we are now one of the world’s largest independent performance marketers.”

Forward3D Group CEO, Martin McNulty, commented on the news: “We are delighted to be part of The Stagwell Group. We fully believe in the vision Mark Penn has set out for the future of agency networks, and feel this aligns with our own vision and strengths as an agency. Forward3D Group has grown considerably over the last few years and believe this move will accelerate that growth in the years to come, building on our advanced digital marketing and international capabilities.”

GRAHAM COXELL, CHAIRMAN AT FORWARD3D:

We wouldn’t hesitate to recommend Results as an excellent advisor.

The key with any sales process is that your advisor remains objective, understanding, knowledgeable and most of all, fully engaged throughout what can sometimes be a long and challenging process. As a team we were delighted with how Results performed across all of these areas. In addition, one of the key reasons we chose Results was because of their sector expertise. Throughout the process they more than demonstrated that they truly do have unrivalled sector knowledge and really understand how to position fast growth, digital media and performance marketing businesses with a view to optimising value. Their global buyer access is outstanding, and they found the best home for the business.

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Wall Street Journal: “…Between Forward3D and PMX, the performance marketing agency Stagwell acquired last year, Mr. Penn’s operation will be controlling or buying around $750 million to $1 billion in performance marketing spend globally…”

 

Read the Wall Street Journal Article

 

Keith Hunt

Managing Partner

Contact Keith

Mark Williams

Managing Director

Contact Mark

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