Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Oxyma Group, a leading performance marketing agency in the Netherlands and Dubai. Results is delighted to have advised the management shareholders of Oxyma. The transaction is subject to approval by the Dutch competition authority. Post-acquisition, Oxyma Group will be rebranded as Merkle, and all agencies as a Merkle company.
Oxyma’s footprint in the Netherlands, coupled with the company’s people-based marketing skills, complement Merkle’s EMEA business. Oxyma comprises a group of five specialist agencies for CRM, paid, owned, and earned media. Its capabilities reflect Merkle’s core services, delivering personalisation at scale through CRM, loyalty, digital, and media capabilities to clients in the media, telecommunications, retail, travel & leisure, utility, CPG, financial services and automotive industries.
Jos van Loo, CEO of Oxyma Group:
“We selected Results because of their unparalleled credentials in data-driven digital marketing, their deep sector knowledge and their strong global relationships. Results have been fantastic and a phenomenal support throughout our transaction – highly strategic, always available and passionate about helping us achieve the best outcome for Oxyma.”