Results International Advisor Julia Crawley-Boevey comments:
“Merkle has been looking east for its growth in recent years, with a great deal of investment in China since the recession. So this acquisition of Periscopix, their first big step into Europe, is very promising not just for the industry, but for the UK deals market. As Merkle has publicly stated its plans to spend $1bn in acquisitions over the next five years, we expect to see more interesting developments from them in the coming months and years.”
Periscopix outlines the deal
Although Merkle currently only has a minimal presence in the UK, it is one of the largest independent players in the US online advertising market with over 2,700 staff over 14 locations, as well as two offices in China… Click here to read more.