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We are delighted to announce that Periscopix has now become part of Merkle, a US-based performance marketing agency.

03 Aug 2015

Results International Advisor Julia Crawley-Boevey comments:

“Merkle has been looking east for its growth in recent years, with a great deal of investment in China since the recession. So this acquisition of Periscopix, their first big step into Europe, is very promising not just for the industry, but for the UK deals market. As Merkle has publicly stated its plans to spend $1bn in acquisitions over the next five years, we expect to see more interesting developments from them in the coming months and years.”

Periscopix outlines the deal

Although Merkle currently only has a minimal presence in the UK, it is one of the largest independent players in the US online advertising market with over 2,700 staff over 14 locations, as well as two offices in China… Click here to read more.

The Drum outlines the deal

US performance marketing agency Merkle has acquired Periscopix, the London-based digital conversion specialist, to spearhead its push into Europe.Founded in 2004 by Marc Warren and Simon Norris, Periscopix has grown rapidly in recent years, increasing staff headcount from 11 to 117 to service a client list including Claire’s,  Hobbycraft, Mulberry, Nintendo, Tesco and the Universal Music Group… Click here to read more.

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