Big Tech in Healthcare
In the fall of 2017, CG Results Healthcare issued a report on how, after having transformed the way we shop, entertain ourselves, and even socially interact with one another, Alphabet (Google), Amazon, and Apple were making big bets on bringing transformative technology to another aspect of our lives — our health. Back then, we observed that these ‘Titans’ were quickly setting a high standard for investments in health technology, positioning themselves as disruptors to the healthcare industry’s incumbents.
Fast forward to the present day, we have been contending with a pandemic for the better part of the past year and into 2021, and have witnessed disparate, if not contradictory healthcare policy-making at the Federal, state and municipal levels in the United States. In many respects, Big Tech’s existing healthcare investments have had a positive impact on how the average person contends with Covid-19 (e.g. Verily, a Google company, partnering with Rite-Aid to offer free Covid-19 testing services through Project Baseline).
The present report offers CG Results Healthcare’s analysis on the continued expansion of Big Tech in healthcare. We review how Facebook, Apple, Amazon, and Google are now positioned as they compete to capture a bigger slice of the $11.9 trillion global healthcare market. We also venture into pointing to the direction that their investment and M&A activities may take as these four Titans fill up “white space on their healthcare stack”.