Results International has advised adconnection on its acquisition by VCCP, a division of Chime

  • Service: M&A
  • Sector: Technology
  • Sub Sector: Digital Marketing
  • Engagement Type: Sell Side
Nov 2015
has been acquired by
a division of Chime Communications

Results International is pleased to have advised UK-based adconnection, the leading and award winning performance-based media planning and buying agency across the full spectrum of offline and online media, on its acquisition by VCCP.

SITUATION
adconnection, which is based in London, is a leading and award winning performance-based media planning and buying agency across the full spectrum of offline and online media. Founded by Declan Reddington and jointly owned and led by Catherine Becker, the Company has achieved excellent growth with extremely attractive profit margins.

OPPORTUNITY
With a strong industry profile and a reputation for excellence, adconnection received significant interest from a number of strategic partners looking to bolster their media planning and buying offering. This led to Results International being appointed to examine the best possible outcome for the Company from both a strategic and valuation perspective.

OUTCOME
In readiness for the M&A process, Results supported adconnection with the preparation of a robust set of financials and due diligence materials and used exceptional sector relationships to ensure that both interest and value was maintained throughout the process.

The resulting combination with VCCP’s existing media operation, VCCP Media, provides an excellent solution for all involved and creates a combined media capability with billings in excess of £50m. The staff base will be around 70 and clients will include ASOS, Bonhams, Maplin, Jessops, Relish Broadband, Sofa.com, Vue Cinemas and MTV.

Results International was extremely professional and thorough in guiding us through the whole process both from a strategic and financial point of view. I would highly recommend them.

Catherine Becker

CEO, adconnection

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