CG Results International has advised Agenda21 on its acquisition by Be Heard

CG Results International is delighted to have advised Agenda 21, the market leading and award winning digital media and analytics business, on its acquisition by Be Heard, an AIM-listed trading vehicle headed by Peter Scott, co-founder and former CEO of The Engine Group and Aegis Plc.

SITUATION
Soho agency Agenda 21 is a market leading and award winning digital media and analytics business. Since its inception in 2005, the business has created digital campaigns for numerous well known clients across PPC, natural search, paid media and display. Led by the founders Pete Robins and Rhys Williams the Company has achieved excellent growth with extremely attractive profit margins over recent years.

OPPORTUNITY
The founders decided that the timing was right to seek the right strategic partner to help leverage their bespoke business model and momentum in the marketplace to accelerate growth and financial performance.

This led to CG Results International being appointed to examine the best possible outcome for the Company from both a strategic and valuation perspective.

With an increasingly strong client base and prominence in the industry and a reputation for excellence, transparency and straight talking, Agenda 21 received significant interest from a number of strategic partners looking to build and enhance their cutting-edge digital media and analytics capability.

OUTCOME
CG Results and the founders leveraged both the team’s sector knowledge and network to ensure that the Company was engaging with the most relevant strategic partners including new entrants to the market.

After deliberation the founders decided to proceed with Be Heard Group Plc which is an AIM-listed trading vehicle headed by Peter Scott, co-founder and former CEO of The Engine Group and Aegis Plc.

The ethos behind the transaction was for Agenda 21 to be the cornerstone acquisition in the new Group’s journey towards becoming a digitally focused international network of ‘best in breed’ specialist agencies spanning the marketing services, technology and eCommerce sectors.

CG Results worked closely with Agenda 21 to secure the best possible offer and preserve value for the duration of the deal process through to a successful conclusion.