CG Results International has advised Cheil Worldwide on its investment in Iris
- Service: M&A
- Sector: Technology
- Sub Sector: Digital Marketing
- Engagement Type: Buy Side
CG Results International, the leading corporate finance adviser to the marketing services, technology and healthcare sectors is excited to announce its role advising Cheil Worldwide (“Cheil”) on its acquisition of a significant initial investment in Iris, the global creative innovation network.
This deal further reinforces our unrivalled role as the leading corporate finance advisor to the marketing services industry on a global scale, able to unlock partnership opportunities from every corner of the globe.
Cheil is a leading marketing solutions agency with 5,000 employees operating from 48 offices and 8 affiliates in 41 countries globally. The company has strong growth ambitions and appointed CG Results to help find a disruptive and innovative partner bringing creative synergy and best-in-class capabilities to deliver ‘Ideas That Move’ for clients.
We have had a close relationship with the management team of iris for many years, and were confident that the chemistry we identified between them and Cheil would result in an extremely successful partnership. iris is a 1,000-strong global organisation with 17 offices around the world and this deal will extend and deepen their global capabilities in creativity, strategy, retail, digital, data, analytics, B2B and CRM.
Financial terms for the deal have not been disclosed, although Cheil’s investment will potentially rise to 100% over the next 5 years.
This is our 10th completed transaction in 2014, in addition to the sale of Profero to IPG, the sale of DC Storm to Rakuten and the sale of We Are Social to Bluefocus, for which we received the award for ‘M&A Cross Border Deal of the Year’.
This transaction also represents our 3rd cross-border deal in 12 months involving an Asia-headquartered buyer emphasising our unparalleled access to this continent as its key players grow in strength and international ambition.
CG Results International has unrivalled knowledge of the global market; and this is why we chose them to advise us on this transaction. They immediately understood the level of disruption and innovation that we were looking for in a partner and were able to leverage their close relationship with iris to get right to the heart of our combined strategic intentions and make the deal happen.