Home / Deals / Conversion Rate Experts has been acquired by Next Fifteen Communications Group

CG Results International advises Conversion Rate Experts on its acquisition by Next Fifteen

Service: M&A
Sector: Technology
Sub Sector: Digital Marketing
Engagement Type: Sell Side

has been acquired by

We are delighted to announce that CG Results International has acted as exclusive financial advisor to Conversion Rate Experts, a leading conversion rate optimisation (CRO) agency, on its acquisition by the network agency Next 15 Communications Group plc.

The transaction reinforces our reputation in the digital services space, with a deal transacted in challenging global conditions.

CRE has grown clients in over 80 different verticals, in 11 languages, and 37 countries, and has optimized the profits of some of the web’s most sophisticated companies, including Amazon, Apple, Google, Facebook, and Dropbox—plus many blue-chip enterprises, financial institutions, media companies, and fast-growing startups.

CRE will operate as an independent brand within the Next 15 network, with the management team continuing to lead the business. CRE’s strategy as part of Next 15 is described here.

CG Results International is one of the best companies we have ever worked with said Ben Jesson, CEO of Conversion Rate Experts. Its team members are intelligent, hard-working, and considerate. They were more hands-on than we had expected, and we were impressed that they were never too busy to take a call or help out even on matters of a more commercial nature. Their thoughtful, well-reasoned advice and sound judgement were instrumental in getting us the best outcome for our business.