Crayon has been acquired by Karma Communications

  • Service: M&A
  • Sector: Technology
  • Sub Sector: Digital Marketing
  • Engagement Type: Sell Side
Jan 2012
has been acquired by

The Crayon Group has been on an exciting journey in recent years. Hicklin Slade & Partners boldly and successfully set out to transform itself into a truly data-driven digital agency through a combined organic and acquisition route, ultimately with a view to achieving a transformational event for the business. Over and above growing its cornerstone clients since 2008, the agency has acquired and rebranded as Crayon, purchased Acquity and established Walk a Mile and ZigZag, which transformed the business and created an outstanding platform for the future.

OPPORTUNITY
Crayon management identified the need for a strategic partner for the next stage of the group’s development.

Having worked with the agency on its acquisitions and corporate development strategy, Results International was ideally placed to identify potential partners and lead the process culminating in the acquisition by Karma Communications Group, to create a new agency group comprising the teams from Karmarama and Crayon and setting that next stage for the Crayon team.

OUTCOME
The creation of the Karma Communications Group through this transaction is a landmark event and Results International is proud to have worked closely with the management team of Crayon on its strategic development over the last three years building towards the completion of this deal

Significant new platform businesses are formed very rarely and joining the Karma Communications Group represents a unique opportunity for Crayon management to enter into a vibrant new integrated business and to play a key role in determining its future.

The Karma Communications Group is one of the most interesting, integrated offerings we have seen launching into the sector for some years and has the potential to really shake up the market.

The Results International team were always available when needed, they understand us as a company but also, as importantly as people, They were quick to understand the principles behind the creation of Karma Communications Group, which made a big difference to all sides throughout this process.

Matthew Brown

Senior Partner, Crayon

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