D2D has been acquired by Aegis Media

  • Service: M&A
  • Sector: Technology, Healthcare
  • Sub Sector: Digital Marketing, Pharma Commercialisation Services
  • Engagement Type: Sell Side
Aug 2012
has been acquired by

D2D Limited (Data2Decisions) is one of the largest independent marketing effectiveness consultancies in Europe. It operates in a high growth sector, partnering with clients at the C-suite level to turn data into insight and inform their marketing strategies to optimise ROI.

SITUATION
D2D’s sophisticated offering involves the deployment of proprietary software tools which can sit on clients’ systems and enable actionable intelligence to be extracted from raw data. D2D services prominent multinational blue chip clients, operating in over 15 international markets from its Central London location.

D2D is active in the healthcare sector, having undertaken modelling work for clients such as Reckitt Benckiser and IMS Health. Projects include building models for tracking prescription patterns and website traffic, as well as optimisation models for forecasting future demands in the pharmaceutical market post patent expiry.

OPPORTUNITY
In order to exploit the growing market opportunity,D2D sought a strategic partner with whom it could build out its consultancy and technology offering across multiple geographies.

OUTCOME
Results International was selected as D2D’s adviser and successfully secured offers from four high quality, publicly quoted marketing communication businesses. Aegis Group plc, the leading focused media and digital communications group, was selected as the ideal partner offering a global network, complementary data capabilities and software expertise together with a strong cultural fit.

Q&A WITH THE CLIENT
Why did you choose Results?

Because of the team and Results’ experience in the relevant business area.

Did Results live up to your expectations throughout the transaction?

Yes, very much. In fact they exceeded expectations in a number of areas, particularly sustaining our negotiating position over a relatively long process.

Where did Results add value to the sale process?

At all stages, particularly in securing a higher price than we would have likely achieved on our own. The team had good knowledge around handling prospective purchasers and strong negotiation skills.

Would you use Results again?

Of course.

At all stages, particularly in securing a higher price than we would have likely achieved on our own. The team had good knowledge around handling prospective purchasers and strong negotiation skills.

Karl Weaver

CEO, Data2Decisions

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