CG Results Healthcare has advised DiD Agency Group on its acquisition by Lucid Group

CG Results Healthcare is delighted to announce that it has advised US-based DiD Agency Group, a full-service healthcare creative agency, on its acquisition by Lucid Group, a UK-based strategic healthcare communications company committed to advancing patient health outcomes.

This transaction further cements CG Results Healthcare as the leading advisor in the healthcare commercialization & marketing sector. It highlights our deep sector expertise, strong transatlantic relationships and outstanding track record achieving high-value outcomes for our clients.

Based in Pennsylvania (US), DiD Agency Group offers extensive capabilities in a wide range of disease areas, including market strategy, strategic communications, creative execution, media and analytics, and an on-demand studio. The company strives to spark growth for challenger brands through customized marketing solutions created by penetrating market analysis and actionable insights. A vastly experienced team with unrivalled experience across the pharmaceutical, medical device, and consumer healthcare, allows DiD to build compelling creative solutions to address significant brand challenges facing the largest players in the healthcare industry.

The acquisition of DiD will further strengthen Lucid Group’s existing presence in the US and build upon an integrated suite of industry-leading capabilities following previous acquisitions of Bluedog, a digital and creative consultancy, and HealthCare21, a specialized medical communications agency. DiD’s talent, client relationships, and best-in-class capabilities will continue to augment Lucid’s core offering around digital, media buying, and data analytics.