Figtree has been acquired by Prophet

  • Service: M&A
  • Sector: Technology
  • Sub Sector: Digital Marketing
  • Engagement Type: Sell Side
Dec 2012
has been acquired by

Figtree is an innovative brand consultancy agency based in London and Hong Kong, known for its world-class design skills and artful use of visual language. Figtree has established itself as a leading UK independent branding agency.

OVERVIEW
Figtree is one of the most progressive, forward-thinking branding consultancies in Europe.

Founded in 2004 by Simon Myers and John Holton two ex-Interbrand strategic and creative consultants, the firm offers a broad range of strategic advice and creative consultancy centred on helping clients solve marketing challenges and ultimately build strong brands.

The agency is headquartered in the UK and employs over 40 design specialists across its offices in London and Hong Kong.

PROCESS
After receiving an approach from a privately owned US brand and marketing consultancy, Results was appointed to evaluate the strategic options for Figtree and initiate a competitive sale process. This culminated in the acquisition of Figtree by Prophet.

Prophet is the ideal partner providing Figtree with the opportunity to leverage Prophet’s strong US footprint, and service its existing blue chip client base. In turn, Prophet finds itself with a strong foothold in Europe and Asia.

OUTCOME
As Figtree will be integrated within Prophet, the organisation will be able to truly exploit numerous cross-selling opportunities and collaborate with multidisciplinary teams across multiple geographies.

Figtree’s excellent design capability, high-impact client stories, and geographic footprint will significantly strengthen Prophet’s position as the leading global strategic brand and marketing consultancy. Both businesses share a similar collegiate culture with no internal barriers, which will allow speedy integration.

While the UK design industry is a fairly mature market, largely dominated by big established networks, this transaction demonstrates that strong independent agencies can succeed. The combined Figtree/Prophet group offering will no doubt create a stir in the market.

After eight years working under our own steam as Figtree, we are ready to join forces with a bigger consultancy that we think has the potential, together, to be the best in the world.

Simon Myers

CEO, Figtree

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