Results International advises gnet on its acquisition by Keywords Studios
- Service: M&A
- Sector: Technology
- Sub Sector: Digital Marketing
- Engagement Type: Sell Side
We are delighted to announce that Results International has advised gnet, a strategy-led and content-focused creative agency and production studio, on its acquisition by Keywords Studios, a publicly traded, technical and creative services provider to the global video games industry.
gnet is an award-winning agency specializing in crafting integrated campaigns and producing custom content for some of the world’s largest and most popular entertainment brands and franchises. Rooted most deeply in the gaming and entertainment sectors, gnet’s expertise is in working with passion-driven brands to build creative go-to-market strategies, as well as growing and sustaining the fan communities that drive these brands. The company’s proven track record of success gives the largest names in the industry the confidence to rely on gnet to create impactful campaigns for their biggest titles.
gnet’s highly skilled LA-based team will add to Keywords Studios’ existing global footprint of 5,000 employees currently spread across 50 studios. By providing services to 23 of the top 25 most prominent games companies in the world, gnet adds to the stellar reputation and client base resulting in a truly holistic and dominant force in the video game industry.
This transaction further reinforces our cross-border and cross-sector expertise advising best-in-class marketing services businesses in achieving international growth objectives.
We engaged Results for their unrivaled expertise in marketing services and the diverse buyer sets they brought to the table. Further, their knowledge of valuation trends, deal structures, and the market—both pre- and during-COVID—was immensely valuable throughout the whole process. gnet has a very specific set of skills in video game and entertainment marketing, so finding the right home both culturally and capability-wise was most important to us, and Results was able to find the perfect home for us. We very much enjoyed working with the Results team, and would absolutely recommend others working with them in their M&A activities.
President of GNET