Incite has been acquired by Kin + Carter
- Service: M&A
- Sector: Technology
- Sub Sector: Digital Marketing
- Engagement Type: Sell Side
Incite is an innovative research and insights agency positioning itself between management consultancies that develop marketing strategies and research agencies that collect consumer information. Incite aims to integrate the core skills of both types of organisations by using market research as a tool to provide clear actions and recommendations on marketing strategy. Having launched in 2000, Incite is now a team of 40 professional staff and has established itself as one of the market leading independent agencies, designing and executing intelligent, bespoke research combined with strategic recommendations. Today, the company’s service offering comprises a unique combination of qualitative, quantitative research and consultancy over three main areas: Segmentation, Innovation and Branding.
The management team were looking to find a partner to help leverage identified and significant growth opportunities both internationally and by vertical expansion into new sectors. Results International was appointed to undertake a commercial review of the business and advise on the strategic options to maximise shareholder value.
St Ives was selected as the preferred partner from a shortlist of three potential acquirers. Not only is St Ives going through an exciting strategic change of direction itself but, equally importantly, St Ives is an ideal cultural fit and the chemistry between the management teams has been strong ever since the first meeting.
Following the acquisition, Incite will operate as a subsidiary of St Ives and will continue to be managed by the existing management team from its current premises in central London.
There are clear development opportunities with the other businesses within St Ives and we are looking forward to working more closely with them to help grow the group as a whole.