CG Results International advises Kaplan on its acquisition by Accenture

  • Service: M&A
  • Sector: Technology
  • Sub Sector: Technology Services, Digital Marketing
  • Engagement Type: Sell Side
Nov 2018
has been acquired by

We are delighted to announce that CG Results International has acted as exclusive financial advisor to Kaplan on its acquisition by Accenture.

The transaction represents Results International’s 15th cross-border deal announcement in the last twelve months and further highlights our expertise in delivering excellent outcomes for high-growth, technology-led companies in the marketing sector.

Stockholm-based Kaplan is a Nordic market leader in the setup and operation of marketing technology platforms and touchpoints, from marketing automation processes and customer relationship communications, to advanced analytics and strategic frameworks. Experiencing remarkable growth, Kaplan has won numerous awards including most recently Adobe Marketing Cloud Partner of the year in the Nordics.

Kaplan will become part of Accenture Interactive and brings critical mass to accelerate the group’s marketing technology capabilities in the Nordics, a strategic growth region for Accenture Interactive. As a leading Adobe Partner, Kaplan provides strategic advice to brands on how best to utilise the technology to create customised campaigns and a personalised experience, fueled by intelligent data.

Accenture Interactive has grown rapidly to become the world’s largest digital agency according to the latest Ad Age report, providing CMOs and digital leaders with strategic consulting, creative, and technology skills to connect brand promise with brand experiences. Kaplan’s ability to enable personalized customer experiences, combined with Accenture Interactive’s commerce and creative services, and its deep industry experience and global scale, reinforces Accenture’s overall objective: to help its clients achieve better business performance through customer-driven transformation.

If we were to do it again – CG Results would undoubtedly get our first, and only, call.

Johan Nordenström

Managing Partner, Kaplan

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