CG Results International advises LDC on its investment into Croud

  • Service: Equity Fundraising, M&A
  • Sector: Technology
  • Sub Sector: Digital Marketing
  • Engagement Type: Buy Side
Nov 2019
has invested in

We are delighted to announce that CG Results International has advised LDC, one of the UK’s leading mid-market private equity houses, on its £30 million minority investment into Croud, a leading digital marketing agency.

The deal will support Croud to further accelerate global growth via its innovative service delivery model that combines its proprietary technology with Croud’s worldwide network of on-demand digital experts.

Croud uses its proprietary technology to support planning, automation and execution of digital marketing campaigns – and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists, working with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG. In its latest financial year, Croud generated £15.4 million in revenue. It is now extending its footprint across the USA, winning major brands as clients such as The Athletic and Audible.

The team at Croud have built a unique proposition that is disrupting a fast-growing sector. Its crowd-sourced and tech-enabled model has proven it can deliver exceptional results through faster, more cost-effective and efficient resource, combined with the ambition of the team - the perfect ingredients for growth.

David Andrews

Director, LDC

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