Results advises the management shareholders of Oxyma on becoming part of Merkle
- Service: M&A
- Sector: Technology
- Sub Sector: Digital Marketing, Technology Services
- Engagement Type: Sell Side
Dentsu Aegis Network announced that is has acquired Oxyma Group, a leading performance marketing agency in the Netherlands and Dubai. Results is delighted to have advised the management shareholders of Oxyma. Oxyma Group will be rebranded as Merkle, and all agencies as a Merkle company.
Oxyma’s footprint in the Netherlands, coupled with the company’s people-based marketing skills, complement Merkle’s EMEA business. Oxyma comprises a group of five specialist agencies for CRM, paid, owned, and earned media. Its capabilities reflect Merkle’s core services, delivering personalisation at scale through CRM, loyalty, digital, and media capabilities to clients in the media, telecommunications, retail, travel & leisure, utility, CPG, financial services and automotive industries.
We selected Results because of their unparalleled credentials in data-driven digital marketing, their deep sector knowledge and their strong global relationships. Results have been fantastic and a phenomenal support throughout our transaction - highly strategic, always available and passionate about helping us achieve the best outcome for Oxyma.
Jos van Loo
CEO at Oxyma Group