CG Results International has advised Sideshow on its investment from Waterland Private Equity

  • Service: M&A
  • Sector: Technology
  • Sub Sector: Technology Services, Digital Marketing, Digital Media/B2C Commerce
  • Engagement Type: Sell Side
Feb 2021
has received investment from

We are delighted to announce that CG Results International has advised Sideshow, one of the largest independent digital agency groups in the UK, on its significant investment from Waterland Private Equity to support its ambitious growth plans.

CG Results International has a long-standing and exceptional reputation helping disruptive businesses in the marketing services sector. This transaction further cements our expertise and focus on the space following deals including Conversion Rate Experts’ acquisition by Next15, LDC’s investment into Croud and Kaplan’s acquisition by Accenture.

Sideshow Group aims to become a global leader in evidence-driven digital communications. The partnership will support Sideshow’s vision by accelerating investment in services that deliver meaningful and measurable impact to its clients, and by helping retain and attract the best people in the industry.

Today, Sideshow employs over 250 employees across six offices in the UK, including London, Bournemouth and Sheffield. The Group has enjoyed impressive client and headcount growth since it was founded in 2010 supported by a proven acquisition strategy. Sideshow serves a diversified base of around 350 customers including well-known brands such as BT, KFC, HSBC, Barbour, Facebook and Amazon.

A huge thanks to the team at CG Results for all their hard work and insight. We had a lot of information to navigate and difficult choices to make. Having a trusted advisor to support us made all the difference. We are delighted to have found the perfect partner for the next stage of our journey and Results helped us immensely. I would thoroughly recommend the CG Results team to anyone considering taking the next step with their business.

Tony Hill

Founder and Group CEO, Sideshow

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