CG Results International advises The Search Agency on its acquisition by ForwardPMX

  • Service: M&A
  • Sector: Technology
  • Sub Sector: Digital Marketing
  • Engagement Type: Sell Side
Dec 2019
has been acquired by
A Stagwell Group-backed Company

We are delighted to announce that CG Results International has advised The Search Agency, a JMI Equity-backed data-driven performance marketing agency, on its acquisition by ForwardPMX, an award-winning global brand performance marketing agency.

With the acquisition of The Search Agency, ForwardPMX, a Stagwell Group Company, grows to over 25 offices and 1000 marketing experts managing $1+ Billion in Media.

ForwardPMX, an award-winning global brand performance marketing agency, today announced the acquisition of digital marketing firm, The Search Agency. This strategic move bolsters the combined team’s position as the agency of choice for enterprise businesses requiring world-class, full-funnel marketing services.

The Search Agency is a global team of 200 digital experts working with leading brands across offices in Los Angeles, Baltimore, Toronto, London, and Bangalore. With a 90+% retention rate, The Search Agency has skillfully guided clients to develop high-impact experiences for audiences across the most critical moments of their buying journeys. The agency’s highly trained and talented teams, coupled with unique content, design and video solutions, further strengthens ForwardPMX’s comprehensive integrated brand and performance offering.

JMI is a private equity firm focused on investments in growing software and business services companies and has worked closely with TSA management to support its strong growth in providing search marketing services to clients worldwide.

“The Search Agency has one of the strongest histories of delivering data-driven, world-class performance programs that result in measurable success for brands,” said Martin McNulty, Global Chief Executive Officer for ForwardPMX. “We both believe that if businesses leverage data and technology intelligently, we can solve the most complex problems faced by marketers today. We are thrilled to welcome this impressive group of thought leaders.”

“I am extremely proud of the work and client growth The Search Agency has achieved over last 17 years,” said co-founder, David Hughes, who will remain as a critical strategic advisor to The Search Agency and The Stagwell Group. “Joining ForwardPMX provides the scale, reach and technology that further supports our work of building strong customer engagement for our clients that differentiates and grows their business in the marketplace.”

Over the next months, The Search Agency will strategically integrate into the existing ForwardPMX infrastructure and brand, ensuring all agency clients and partners continue to receive the same high level of service they have come to expect from both agencies. This acquisition comes one year after ForwardPMX was formed through a merger of Forward3D and PMX Agency – a move that positioned ForwardPMX as one of the leading, independently owned agencies with the speed, sophistication and scale that future-facing brands require.

We very much enjoyed working with the CG Results team and had the pleasure of working with multiple senior bankers who were able to support us through the acquisition phases, from identifying prospective buyers to negotiating our agreement. CG Results provided terrific industry insight and support throughout our process and really have deep knowledge of the marketing sector.

David Hughes

CEO, The Search Agency

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