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Back to the future: When Sorrell met MediaMonks

Just months after leaving WPP, Sir Martin Sorrell stunned the ad industry by setting up S4 Capital, merging it with MediaMonks and listing the group on the London stock market. In an exclusive Breakfast Briefing to coincide with Campaign’s 50th anniversary, Sorrell and MediaMonks CEO Victor Knaap will talk on-stage together for the first time.



Campaign will quiz Sir Martin about his long career in advertising and find out about S4 Capital’s ambitious plans to disrupt digital marketing services at the breakfast. We have partnered with Campaign on this event called “Back to the future: When Sorrell met MediaMonks,” in association with Results International.

We are looking forward to hearing from marketers and agency leaders about what all this means for the wider industry.

This is a must-attend event for anyone who wants to know about how creativity is becoming faster, more dynamic and more personalised in a digital world.

Key Points to cover


07:45: Registration & Breakfast

8:30: Welcome from Campaign

8:35: Interview with Sir Martin Sorrell, executive chairman of S4 Capital, on 50 years in advertising to mark Campaign’s 50th

8:55: Joint interview with Sorrell, Senior Monk, and Victor Knaap, Main Monk, on how MediaMonks grew, the launch of S4 Capital and what happens next

9:25: What brands and agencies think

9:55: The future of the agency model and the outlook for M&A

10.30: Event close

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