Getting creative: rebooting the ad agency model
We are partnering with Campaign on their next Breakfast Briefing on “Getting creative: rebooting the ad agency model”, where we will hear from some of the smartest creatives, agency entrepreneurs and marketers who are driving change.
Creative agencies are facing a fundamental shift as clients demand new ways of working, which has led to a wave of major agency mergers and acquisitions in the last 12 months.
Join us at Regent Street Cinema on 2 July and find out:
- We will be asking how do ad agencies change their model? And is creativity at risk if marketers expect everything to be “better, faster and cheaper”?
- We will look at some of the best work from Cannes Lions 2019 and discuss what creative excellence looks like in an era of increasing data-driven personalisation and dynamic content.
- And we will be examining what all this disruption means for internal and external M&A in the agency sector.