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Baird Capital has invested in Crisp, a leading global provider of social media brand safety

By Mark Williams 23 Oct 2018

Results International is delighted to announce that it has acted as exclusive corporate finance advisor to Baird Capital, the direct investment arm of Robert W. Baird & Co., in relation to its acquisition of a minority interest in Crisp Thinking Group (“Crisp”).

Crisp is a leading provider of social media brand safety and crisis monitoring services to global brands, media publishers and social platforms.

Crisp is headquartered in Leeds, England with significant sales generated from an established client base in the US. The Company’s strong position in its markets is underpinned by its artificial intelligence software and human moderation workflow technology which combined provide high levels of risk assurance to its longstanding blue chip customer base.

This is Results International’s 19th transaction in the last 12 months and our 8th involving a private equity counterparty. This deal further evidences our expertise in the marketing technology sector and experience advising on transactions with disruptive AI-based software and services companies.

Andrew Ferguson, Baird Capital Partner comments: 

“We are delighted to make this investment and partner with the Crisp team. Adam, Andrew, Peter and team have built a fabulous business and a great platform to scale further from. Crisp’s culture is a strong fit with Baird’s and our global footprint and resources are well positioned to help the business to expand its international capabilities further. Since its founding, Crisp has been focused on digital risk protection in a social media context and is building a highly respected reputation in this quickly evolving space. We look forward to working with the team in the next exciting phase of Crisp’s growth.”



Mark Williams

Managing Director

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