We are delighted to announce that Results International has acted as exclusive financial advisor to Kaplan on its acquisition by Accenture.
The transaction represents Results International’s 15th cross-border deal announcement in the last twelve months and further highlights our expertise in delivering excellent outcomes for high-growth, technology-led companies in the marketing sector.
Stockholm-based Kaplan is a Nordic market leader in the setup and operation of marketing technology platforms and touchpoints, from marketing automation processes and customer relationship communications, to advanced analytics and strategic frameworks. Experiencing remarkable growth, Kaplan has won numerous awards including most recently Adobe Marketing Cloud Partner of the year in the Nordics.
Kaplan will become part of Accenture Interactive and brings critical mass to accelerate the group’s marketing technology capabilities in the Nordics, a strategic growth region for Accenture Interactive. As a leading Adobe Partner, Kaplan provides strategic advice to brands on how best to utilise the technology to create customised campaigns and a personalised experience, fueled by intelligent data.
Accenture Interactive has grown rapidly to become the world’s largest digital agency according to the latest Ad Age report, providing CMOs and digital leaders with strategic consulting, creative, and technology skills to connect brand promise with brand experiences. Kaplan’s ability to enable personalized customer experiences, combined with Accenture Interactive’s commerce and creative services, and its deep industry experience and global scale, reinforces Accenture’s overall objective: to help its clients achieve better business performance through customer-driven transformation.
Johan Nordenström, Managing Partner of Kaplan:
“We got to know Results well ahead of our strategic decision to open up our minds to potential investors/new partners. Throughout the process of finding the right owner for our business, Results was always there to steer, guide and roll-up the sleeves for some real hard and insightful work. Their world-class industry expertise, buyer knowledge and analytical capabilities proved to be very important assets for us to leverage in the process, however it is the down-to earth, warm and energetic Results-team effort that we will remember the most looking back at the fun and high-paced time that the process has been. If we were to do it again – Results would undoubtedly get our first, and only, call”.