We are delighted to announce that Results International has advised LDC, one of the UK’s leading mid-market private equity houses, on its £30 million minority investment into Croud, a leading digital marketing agency.
The deal will support Croud to further accelerate global growth via its innovative service delivery model that combines its proprietary technology with Croud’s worldwide network of on-demand digital experts.
Croud uses its proprietary technology to support planning, automation and execution of digital marketing campaigns – and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists, working with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG. In its latest financial year, Croud generated £15.4 million in revenue. It is now extending its footprint across the USA, winning major brands as clients such as The Athletic and Audible.
Results International’s leading position in Marketing Services and Technology M&A:
This transaction represents Results International’s seventh deal in the marketing services sector in the last 12 months. It demonstrates our strong track record in the sector, built on 20+ years experience working with the leading investors and entrepreneurs in marketing services and technology.
Luke Smith, CEO and Co-Founder of Croud:
“We are absolutely delighted to announce our partnership with LDC. This moment is the culmination of eight years of hard work, dedication and brilliance from our team, all of whom are stakeholders in the business and will share in our success.”
David Andrews, Director at LDC:
“The team at Croud have built a unique proposition that is disrupting a fast-growing sector. Its crowd-sourced and tech-enabled model has proven it can deliver exceptional results through faster, more cost-effective and efficient resource, combined with the ambition of the team – the perfect ingredients for growth.
“We are backing the management team’s vision and are excited at the opportunity to support them on the next stage of their journey.”