Insights

We add value by understanding our sectors inside out, and release regular industry research and reports

Results International advises Livingbridge on its investment into data-led marketing agency, Brainlabs

By Julie Langley, James Kesner 13 Mar 2019

Livingbridge invests in Brainlabs

We are delighted to announce that Results International has advised Livingbridge, one of the UK’s leading mid-market private equity investors, on its investment into the award-winning, fast growing marketing agency, Brainlabs.

 

Livingbridge invests in Brainlabs

 

Livingbridge announced today that it will support Brainlabs’ acquisitive growth strategy, building a pipeline of merger targets with expertise in SEO, content, production, data and email, to complement its performance marketing capability.

Founded in 2012, Brainlabs has grown organically from one to 240 people in just seven years. It has also been placed 1st in Deloitte’s Tech Track Fast 50, 5th in the Financial Times fastest growing companies in Europe, 5th in the Sunday Times Best Small Companies to Work For, and Masters of Marketing Agency of the Year two years in a row.

Working with a roster of leading brands including Formula1 and TUI, Brainlabs provides a single solution marketing model bringing together technology, biddable agency services and consultancy.

CEO, Daniel Gilbert, left Google to set up Brainlabs in his parents’ attic, having seen an opportunity to disrupt the marketing industry with an innovative, scientific approach. The business looks to take advantage of a hugely expanding market with the forecast of the UK & US addressable market for performance marketing set to grow to £3.3bn by 2021. Brainlabs is headquartered in London and has grown its overseas presence through the 2017 opening of a US office in Texas, where the business has seen rapid growth.

The investment is being made through Livingbridge’s Enterprise fund and will support Brainlabs’ acquisitive growth strategy, building a pipeline of merger targets with expertise in SEO, content, production, data, and email to complement its performance marketing capability.

This transaction reinforces our expertise advising innovative businesses in the marketing services space and is already our 5th transaction in 2019.

 

Matt Upton, Livingbridge:

“Brainlabs is a remarkable agency and an example of a robust British business which has grown from the strong UK business ecosystem, with an exciting future ahead. Given the market background, it is businesses like this that will establish the UK as a leader in innovative industries.  We are delighted to be working with the team as they look to grow market share, both organically and through M&A.”

 

Dan Gilbert, CEO at Brainlabs:

“Our plan for the next five years is to build the biggest and best marketing agency in the UK. On a thirty year view it’s going to be the best marketing agency in the world…Having met most mid-market PE firms it was clear to me that Livingbridge stood apart in their understanding of our sector, their ambitions for our business, and their track record of success as a firm.”

 

Watch: M&A in marketing services 2018-2019

 

Julie Langley

Partner

Contact Julie

James Kesner

Director

Contact James

Get in Touch

Talking is a more rewarding experience than reading

If you would like to have an informal conversation about how we work, or simply to discuss the next stage of your company’s development, please contact us.

View Global Offices     SUBSCRIBE

Connect with us

Follow Results International on Twitter Follow Results International on LinkedIn Follow Results International on Facebook

Your Nearest Office