We are delighted to announce that Results International has advised VietBuzzAd, one of the leading Digital Marketing agencies in Vietnam, on its acquisition by ADK (Japan). This is ADK’s first acquisition since its acquisition by Bain Capital. VietBuzzAd will be part of ADK Connect Network.
VietBuzzAd was established in November 2010 as a digital marketing agency offering online solutions and advertising measurement technology tools for advertisers and agencies. With the Principal’s experience in traditional and digital media, the agency quickly gained traction in the market and expanded ahead of the digital market growth. Hanh Nguyen, the Principal of VietBuzzAd is a leader in Ho Chi Minh City for her digital expertise.
The Founder decided that the timing was right to seek a strategic partner to accelerate growth and financial performance. Results International was appointed to review the company’s strategic options. Results International leveraged its knowledge and network to ensure VietBuzzAd was engaging with the most relevant potential strategic partners. With Results’ strong global access, the engagement with ADK came at just the right time, given its interest in expanding to Vietnam. Thus formed a perfect partnership for the local market and potentially throughout Indo-China.
RESULTS INTERNATIONAL’S POSITION IN GLOBAL MARKETING SERVICES M&A ADVISORY:
This transaction is Results International’s second deal in Vietnam in the last 12 months, alongside Redder Asia’s acquisition by Dentsu Aegis Network. It demonstrates our unparalleled access to international buyers and investors, built on 25+ years experience working with the leading entrepreneurs, investors and corporates in the marketing services and technology sectors.
HANH NGUYEN, FOUNDER & CEO, VIETBUZZAD:
“Results International provided great advice throughout the process by guiding us through the deal structure, how partnerships work, as well as introducing a number of potential partners. It was our first M&A process and Results really helped us through it to the end. I am happy with the journey we went on and we learned a lot from Results. Thanks to the team for all your effort in helping us to find such a great partner for VietBuzzAd. We are excited to join a global company after nine years of being independent. We will definitely be recommending Results International”.