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Results International has advised Redder Advertising on its acquisition by Dentsu Aegis Network

By Jamie Kefford 08 Apr 2019

Redder has been acquired by Dentsu Aegis Network

We are delighted to announce that Results International has advised Redder, one of the leading and the most award-winning agencies in Vietnam, on its acquisition by Dentsu Aegis Network. This is our first transaction in the high growth communications sector in Vietnam.

 

 

Founded in 2012, Redder is a leading integrated Creative, Digital and PR agency in Vietnam, currently the fastest growing market in South East Asia. With an impressive list of clients including Pepsico, Bitis and Orion, Redder has been able to achieve this leadership position by delivering cutting edge campaigns for international and local companies based on strong strategic direction and execution excellence both on and off line.

The founders decided that the timing was right to seek a strategic partner to accelerate growth and financial performance. Results International was appointed to review the company’s strategic options.

Results International leveraged its knowledge and network to ensure Redder was engaging with the most relevant potential strategic partners. Following well targeted introductions, Redder received significant interest from a number of strategic partners looking to build or enhance their service capabilities in Vietnam. Following many review meetings, discussions and competitive offers, the founders decided to proceed with the Dentsu Aegis Group, due to the potential of a partnership with Dentsu in Vietnam and its strength and depth of client relationships. Redder will continue to operate as an independent brand within DAN with its senior management team continuing to lead the business.

Hung Vo and Dong Nguyen, Co-Founders of Redder Advertising:

“Results International made this transaction happen for the Redder shareholders. They gave us excellent advice from the outset and made sure we were comfortable with each stage of the process. They introduced us to interesting, relevant buyers and most importantly, managed the negotiation to ensure we achieved the value we wanted. We have already recommended Results International to a number of our peers in the industry and we are sure that Results will be managing many other deals as the Vietnamese communication sector develops. Thank you, Results, it was a pleasure to work with you!”

 

Read more about the deal here.

 

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Jamie Kefford

Director

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