Campaign US Breakfast Briefing
Results International Partner Maurice Watkins speaks at Campaign’s latest Breakfast Briefing, When the consultants met the creatives – Accenture, Droga5 and the agency of the future, held in New York on M&A disruption in marketing services and on the panel discussion: What’s next for industry trends and M&A.
Overview of the event
Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.
- What do brands want when it comes to managing their marketing and the customer experience?
- How do agencies need to change at this time of unprecedented disruption?
- What are the cultural challenges when creatives, consultants and technologists work together?
- What’s next in M&A and what kind of deals can we expect?
Read Hamsters, tech and M&A at Campaign US Breakfast Briefing on the Campaign US website using the below link.