Digital marketing continues to be a sector underpinned by rapid innovation as the sector becomes underpinned by technology and the roles of agencies, consultancies and software businesses get closer. Through a combination of services and software providers, brands are now able to deliver highly personalised and automated marketing to their customers in a scalable way and leverage unparalleled amounts of data to improve performance and results.
Our knowledge of the marketing sector is unrivalled, as is our transaction track-record: we have completed more than 200 deals in the industry over the last 30 years, more than any other advisor. We are passionate about digital marketing and the length of our experience and depth of our knowledge allows us to deliver excellent outcomes for our M&A and fundraising clients.
Digital Marketing Deals
Marketing Services: Global M&A and Public Company Performance H1 2021
We are pleased to share with you the H1 2021 Marketing Services Sector Review, where we analyse global M&A activity and public market performance in the marketing services sector. We continue to see very good levels of deal activity in the Marketing Services sector with H1 2021 deal volume up by 22% on H1 2020 […]
Marketing Services: Global M&A and Public Company Performance FY 2020
Covid certainly had a sudden and material impact on M&A in the sector. After a strong Q1 where deal activity was ahead of 2019, deal volumes halved in Q2 2020. We did however see a positive resurgence in Q3 and Q4, with deal volumes back up to about 70% of 2019 levels. Despite deal volumes […]
Marketing M&A and Fundraising: FY 2019
Marketing sector M&A and fundraising activity: 2019, saw a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra […]