When the consultants met the creatives – Accenture, Droga5 and the agency of the future
Campaign US Breakfast Briefing
CG Results International Partner Maurice Watkins speaks at Campaign’s latest Breakfast Briefing, When the consultants met the creatives – Accenture, Droga5 and the agency of the future, held in New York on M&A disruption in marketing services and on the panel discussion: What’s next for industry trends and M&A.
Overview of the event
Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.
What do brands want when it comes to managing their marketing and the customer experience?
How do agencies need to change at this time of unprecedented disruption?
What are the cultural challenges when creatives, consultants and technologists work together?
What’s next in M&A and what kind of deals can we expect?
Read Hamsters, tech and M&A at Campaign US Breakfast Briefing on the Campaign US website using the below link.
Read full article